Bi-Scriptual

aw_product_id: 
39938287851
merchant_image_url: 
merchant_category: 
Books
search_price: 
49.95
book_author_name: 
Ben Wittner
book_type: 
Hardback
publisher: 
Niggli Verlag
published_date: 
04/10/2018
isbn: 
9783721209822
Merchant Product Cat path: 
Books > Art, Fashion & Photography > Art & design > Industrial / commercial art & design > Graphic design
specifications: 
Ben Wittner|Hardback|Niggli Verlag|04/10/2018
Merchant Product Id: 
9783721209822
Book Description: 
As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers that show the various possibilities of creating designs incorporating different writing systems side by side.

Graphic Design by Ishmael Annobil /  Web Development by Ruzanna Hovasapyan