Bit by Bit

aw_product_id: 
24981115061
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9780/6911/9780691196107.jpg
merchant_category: 
Books
search_price: 
22.00
book_author_name: 
Matthew J. Salganik
book_type: 
Paperback
publisher: 
Princeton University Press
published_date: 
26/07/2019
isbn: 
9780691196107
Merchant Product Cat path: 
Books > Politics, Society & Education > Sociology & anthropology > Sociology > Social research & statistics
specifications: 
Matthew J. Salganik|Paperback|Princeton University Press|26/07/2019
Merchant Product Id: 
9780691196107
Book Description: 
An innovative and accessible guide to doing social research in the digital ageThe rapid spread of social media, smartphones, and other digital wonders enables us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods. In this authoritative and accessible book, Matthew Salganik explains how the digital revolution is transforming the way social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. Featuring a wealth of real-world examples and invaluable advice on how to tackle the thorniest ethical challenges, Bit by Bit is the essential guide to doing social research in this fast-evolving digital age.

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