British Microcars 1947-2002

aw_product_id: 
24368099655
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9781/7844/9781784422783.jpg
merchant_category: 
Books
search_price: 
7.99
book_author_name: 
Duncan Cameron
book_type: 
Paperback
publisher: 
Bloomsbury Publishing PLC
published_date: 
28/06/2018
isbn: 
9781784422783
Merchant Product Cat path: 
Books > History > General & world history
specifications: 
Duncan Cameron|Paperback|Bloomsbury Publishing PLC|28/06/2018
Merchant Product Id: 
9781784422783
Book Description: 
From the 1940s to the 1960s, the microcar posed a challenge to the large companies that mass-produced cars to uniform designs. The microcar was the opposite, produced by small entrepreneurial start-ups using quirky design concepts that offered motorists cheaper and more economical vehicles. This book is a beautifully illustrated history of the British microcar, from the early days of Bond and Reliant to the proliferation of micro marques during the 1950s and their demise during the 1960s. It explores many eccentric British concepts, comparing the cars to their influential European competitors, examining the social and economic reasons for the decline and disappearance of the microcar, but also saluting the signs of a microcar renaissance in the twenty-first century, this time from mainstream manufacturers.

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