The Business of Books

aw_product_id: 
33412044145
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9780/3001/9780300181630.jpg
merchant_category: 
Books
search_price: 
37.00
book_author_name: 
James Raven
book_type: 
Paperback
publisher: 
Yale University Press
published_date: 
09/07/2007
isbn: 
9780300181630
Merchant Product Cat path: 
Books > History > Historical events & topics > Social & cultural history
specifications: 
James Raven|Paperback|Yale University Press|09/07/2007
Merchant Product Id: 
9780300181630
Book Description: 
In 1450 very few English men or women were personally familiar with a book; by 1850, the great majority of people daily encountered books, magazines, or newspapers. This book explores the history of this fundamental transformation, from the arrival of the printing press to the coming of steam. James Raven presents a lively and original account of the English book trade and the printers, booksellers, and entrepreneurs who promoted its development.Viewing print and book culture through the lens of commerce, Raven offers a new interpretation of the genesis of literature and literary commerce in England. He draws on extensive archival sources to reconstruct the successes and failures of those involved in the book trade-a cast of heroes and heroines, villains, and rogues. And, through groundbreaking investigations of neglected aspects of book-trade history, Raven thoroughly revises our understanding of the massive popularization of the book and the dramatic expansion of its markets over the centuries.

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