The Case Against Reality

aw_product_id: 
24504991269
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9780/2412/9780241262627.jpg
merchant_category: 
Books
search_price: 
20.00
book_author_name: 
Donald D. Hoffman
book_type: 
Hardback
publisher: 
Penguin Books Ltd
published_date: 
13/08/2019
isbn: 
9780241262627
Merchant Product Cat path: 
Books > Politics, Society & Education > Psychology > Cognition & cognitive psychology > Perception
specifications: 
Donald D. Hoffman|Hardback|Penguin Books Ltd|13/08/2019
Merchant Product Id: 
9780241262627
Book Description: 
SHORTLISTED FOR THE PHYSICS WORLD BOOK OF THE YEAR 2019A groundbreaking examination of human perception, reality and the evolutionary schism between the twoDo we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.

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