Comic Books Incorporated

aw_product_id: 
37882194988
merchant_image_url: 
merchant_category: 
Books
search_price: 
30.00
book_author_name: 
Shawna Kidman
book_type: 
Paperback
publisher: 
University of California Press
published_date: 
30/04/2019
isbn: 
9780520297562
Merchant Product Cat path: 
Books > Entertainment > Film, TV & radio > Films & cinema > Film theory & criticism
specifications: 
Shawna Kidman|Paperback|University of California Press|30/04/2019
Merchant Product Id: 
9780520297562
Book Description: 
Comic Books Incorporated tells the story of the US comic book business, reframing the history of the medium through an industrial and transmedial lens. Comic books wielded their influence from the margins and in-between spaces of the entertainment business for half a century before moving to the center of mainstream film and television production. This extraordinary history begins at the medium’s origin in the 1930s, when comics were a reviled, disorganized, and lowbrow mass medium, and surveys critical moments along the way—market crashes, corporate takeovers, upheavals in distribution, and financial transformations. Shawna Kidman concludes this revisionist history in the early 2000s, when Hollywood had fully incorporated comic book properties and strategies into its business models and transformed the medium into the heavily exploited, exceedingly corporate, and yet highly esteemed niche art form we know so well today.

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