Digital Broadcasting

aw_product_id: 
23595187719
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9781/8478/9781847887405.jpg
merchant_category: 
Books
search_price: 
27.99
book_author_name: 
Jo Pierson
book_type: 
Paperback
publisher: 
Bloomsbury Publishing PLC
published_date: 
23/04/2015
isbn: 
9781847887405
Merchant Product Cat path: 
Books > Politics, Society & Education > Society & culture > Media studies
specifications: 
Jo Pierson|Paperback|Bloomsbury Publishing PLC|23/04/2015
Merchant Product Id: 
9781847887405
Book Description: 
Digital Broadcasting presents an introduction to how the classic notion of 'broadcasting' has evolved and is being reinterpreted in an age of digitization and convergence. The book argues that 'digital broadcasting' is not a contradiction in terms, but-on the contrary-both terms presuppose and need each other. Drawing upon an interdisciplinary and international field of research and theory, it looks at current developments in television and radio broadcasting on the level of regulation and policy, industries and economics, production and content, and audience and consumption practices.

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