Electric Dreams

aw_product_id: 
34954276813
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9781/8517/9781851774098.jpg
merchant_category: 
Books
search_price: 
14.95
book_author_name: 
David Redhead
book_type: 
Paperback
publisher: 
V & A Publishing
published_date: 
27/02/2004
isbn: 
9781851774098
Merchant Product Cat path: 
Books > Art, Fashion & Photography > Art & design > Industrial / commercial art & design > Product design
specifications: 
David Redhead|Paperback|V & A Publishing|27/02/2004
Merchant Product Id: 
9781851774098
Book Description: 
Electric Dreams charts the seismic shifts that have transformed the monochrome product world of 1980s consumer electronics into a 21st-century landscape full of shape, colour and variety. It considers the economic and technological imperatives which brought design to the heart of electronic innovation and marketing culture. David Redhead focuses on key companies such as Apple, Nokia and Palm and examines how designers such as Jonathan Ive, Frank Nuovo and IDEO have given form to the innovative technologies that surround us. Based on interviews with designers and commentators and illustrated with a wealth of cutting-edge products, Electric Dreams is essential reading for anyone interested in contemporary design, technology and fashion.

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