Emotional AI

aw_product_id: 
37494808954
merchant_image_url: 
merchant_category: 
Books
search_price: 
34.99
book_author_name: 
Andrew McStay
book_type: 
Paperback
publisher: 
Sage Publications Ltd
published_date: 
07/06/2018
isbn: 
9781473971110
Merchant Product Cat path: 
Books > Politics, Society & Education > Society & culture > Media studies
specifications: 
Andrew McStay|Paperback|Sage Publications Ltd|07/06/2018
Merchant Product Id: 
9781473971110
Book Description: 
What happens when media technologies are able to interpret our feelings, emotions, moods, and intentions? In this cutting edge new book, Andrew McStay explores that very question and argues that these abilities result in a form of technological empathy. Offering a balanced and incisive overview of the issues raised by ‘Emotional AI’, this book:Provides a clear account of the social benefits and drawbacks of new media trends and technologies such as emoji, wearables and chatbotsDemonstrates through empirical research how ‘empathic media’ have been developed and introduced both by start-ups and global tech corporations such as FacebookHelps readers understand the potential implications on everyday life and social relations through examples such as video-gaming, facial coding, virtual reality and citiesCalls for a more critical approach to the rollout of emotional AI in public and private spheresCombining established theory with original analysis, this book will change the way students view, use and interact with new technologies. It should be required reading for students and researchers in media, communications, the social sciences and beyond.    

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