Giovanni Pintori

aw_product_id: 
25565431331
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9788/8673/9788867327607.jpg
merchant_category: 
Books
search_price: 
32.50
book_author_name: 
Marta Sironi
book_type: 
Paperback
publisher: 
Moleskine srl
published_date: 
09/11/2015
isbn: 
9788867327607
Merchant Product Cat path: 
Books > Art, Fashion & Photography > Art & design > Industrial / commercial art & design > Graphic design
specifications: 
Marta Sironi|Paperback|Moleskine srl|09/11/2015
Merchant Product Id: 
9788867327607
Book Description: 
From advertising campaigns to type design, Giovanni Pintori's signature was always a constant attempt to show, in a quite direct way, the complexity of technology and how it can enhance human creativity. Graphic metaphors were created through the combination of small elements in more complex systems, repeated visual patterns and color schemes. This book traces the history of this graphic designer through his work with brands Olivetti, Pirelli and Merzario through to more personal research and studies. Though the majority of his work consists on the production of Pintori for Olivetti this monograph presents for the first time to an international audience the vast production of the Italian graphic designer, highlighting the overall consistency and showing his creative process, through sketches and paintings. Amongst the many exhibition where his work has been displayed, the most notable one is the Olivetti: Design Industry" exhibition organized by MoMA in 1952 in which his work is extensively represented. Today part of the permanent collection of the SF MOMA, the posters have been widely published and imitated."

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