Letterforms

aw_product_id: 
22102950007
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9781/6315/9781631594731.jpg
merchant_category: 
Books
search_price: 
19.99
book_author_name: 
Timothy Samara
book_type: 
Hardback
publisher: 
Rockport Publishers Inc.
published_date: 
05/07/2018
isbn: 
9781631594731
Merchant Product Cat path: 
Books > Art, Fashion & Photography > Art & design > Industrial / commercial art & design > Typography & lettering
specifications: 
Timothy Samara|Hardback|Rockport Publishers Inc.|05/07/2018
Merchant Product Id: 
9781631594731
Book Description: 
Designer, author, educator Timothy Samara is a world authority on type and graphic design. His 2004 Rockport book, Typography Workbook has become an essential reference text for design classrooms and industry professionals. Now, in Letter Forms: The Design of Type, Past to Future he takes readers even deeper, expertly guiding them through the aesthetics as well as the technical considerations of his subject. He begins with an overview spanning the invention of movable type to today's digital typography, and ends with a showcase of contemporary fonts. Samara's true focus in this book is conveying the essentials of type design to practitioners, and thoughtfully and thoroughly explaining and illustrating the development of form and style. He walks you through letter form anatomy, stroke formation and rhythm, tool methodologies, structure and proportion, tool methodologies, and tons more. This all makes for one excellent, timely reference work that designers can return to in designing logos, wordmarks, signage, titling accents, and all of their graphic design work.

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