Marketing Research

aw_product_id: 
33972217099
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9780/1704/9780170438964.jpg
merchant_category: 
Books
search_price: 
60.99
book_author_name: 
William Zikmund
book_type: 
Paperback
publisher: 
Cengage Learning EMEA
published_date: 
18/06/2020
isbn: 
9780170438964
Merchant Product Cat path: 
Books > Politics, Society & Education > Education > Teaching skills & techniques
specifications: 
William Zikmund|Paperback|Cengage Learning EMEA|18/06/2020
Merchant Product Id: 
9780170438964
Book Description: 
WINNER 2021 EPAA for Teaching and Learning Resource - Digital (Adaptations) The judges said "MindTap for Marketing Research Fifth Edition is a comprehensive yet accessible resource with a range of supporting examples and activities. Short knowledge checks and quizzes support diagnostic and formative learning, and the through-line of a larger project supports project-based learning and provides a strong narrative. Detailed case studies relevant to modern Australian contexts provide further opportunities for deep and active learning, and flexibility in learning and teaching approaches." Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices. This text is essential if you're studying marketing research in any business or marketing course.

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