Marketing Research

Submitted by Anonymous on Sat, 11/18/2023 - 01:11
aw_deep_link: 
https://www.awin1.com/pclick.php?p=36625166667&a=718345&m=3787
aw_product_id: 
36625166667
merchant_image_url: 
merchant_category: 
Books
search_price: 
64.99
book_author_name: 
William Zikmund
book_type: 
Paperback
publisher: 
Cengage Learning EMEA
published_date: 
18/06/2020
isbn: 
9780170438964
Merchant Product Cat path: 
Books > Politics, Society & Education > Education > Teaching skills & techniques
specifications: 
William Zikmund|Paperback|Cengage Learning EMEA|18/06/2020
Merchant Product Id: 
9780170438964
Book Description: 
Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices. This text is essential if you�re studying marketing research in any business or marketing course.
Custom Categories: 
Politics, Society & Education
Education
Teaching skills & techniques

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