Mindf*ck

aw_product_id: 
25044339541
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9781/7881/9781788164993.jpg
merchant_category: 
Books
search_price: 
20.00
book_author_name: 
Christopher Wylie
book_type: 
Hardback
publisher: 
Profile Books Ltd
published_date: 
08/10/2019
isbn: 
9781788164993
Merchant Product Cat path: 
Books > Politics, Society & Education > Politics & government > Political activism > Political subversion
specifications: 
Christopher Wylie|Hardback|Profile Books Ltd|08/10/2019
Merchant Product Id: 
9781788164993
Book Description: 
What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw? In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real. The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing. He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.

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