Moderns

aw_product_id: 
34875215407
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9781/4197/9781419724015.jpg
merchant_category: 
Books
search_price: 
40.00
book_author_name: 
Steven Heller
book_type: 
Hardback
publisher: 
Abrams
published_date: 
19/09/2017
isbn: 
9781419724015
Merchant Product Cat path: 
Books > Art, Fashion & Photography > Art & design > Industrial / commercial art & design > Graphic design
specifications: 
Steven Heller|Hardback|Abrams|19/09/2017
Merchant Product Id: 
9781419724015
Book Description: 
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were emigres from Europe; others were homegrown-all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

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