Must-Have

aw_product_id: 
33022548619
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9780/0994/9780099437925.jpg
merchant_category: 
Books
search_price: 
12.99
book_author_name: 
Geoffrey Miller
book_type: 
Paperback
publisher: 
Vintage Publishing
published_date: 
05/08/2010
isbn: 
9780099437925
Merchant Product Cat path: 
Books > Politics, Society & Education > Society & culture > Social issues & processes > Consumerism
specifications: 
Geoffrey Miller|Paperback|Vintage Publishing|05/08/2010
Merchant Product Id: 
9780099437925
Book Description: 
Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.

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