The New Chinese Traveler

aw_product_id: 
38416064281
merchant_image_url: 
merchant_category: 
Books
search_price: 
7.50
book_author_name: 
G. Bowerman
book_type: 
Paperback
publisher: 
Palgrave Macmillan
published_date: 
16/09/2014
isbn: 
9781137397287
Merchant Product Cat path: 
Books > Politics, Society & Education > Society & culture > Cultural studies
specifications: 
G. Bowerman|Paperback|Palgrave Macmillan|16/09/2014
Merchant Product Id: 
9781137397287
Book Description: 
This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.

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