Handbook of Consumer Psychology

Submitted by Anonymous on Tue, 12/29/2020 - 03:05
aw_deep_link: 
https://www.awin1.com/pclick.php?p=28149266593&a=718345&m=3787
aw_product_id: 
28149266593
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9781/1381/9781138124127.jpg
merchant_category: 
Books
search_price: 
74.95
book_author_name: 
Curtis P. Haugtvedt
book_type: 
Paperback
publisher: 
Taylor & Francis Ltd
published_date: 
31/12/2023
isbn: 
9781138124127
Merchant Product Cat path: 
Books > Politics, Society & Education > Psychology > Occupational & industrial psychology
specifications: 
Curtis P. Haugtvedt|Paperback|Taylor & Francis Ltd|31/12/2023
Merchant Product Id: 
9781138124127
Book Description: 
The revision of this book contains an updated collection of chapters written by the world's leading researchers in the field of consumer psychology. The Handbook presents a comprehensive overview of latest developments and trends, and includes sections on social cognition, motivation, and social neuroscience, among others. It is appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
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Politics, Society & Education
Psychology
Occupational & industrial psychology

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