Beware Wet Paint

aw_product_id: 
30650568927
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9780/7148/9780714843780.jpg
merchant_category: 
Books
search_price: 
22.95
book_author_name: 
Alan Fletcher
book_type: 
Paperback
publisher: 
Phaidon Press Ltd
published_date: 
14/01/2004
isbn: 
9780714843780
Merchant Product Cat path: 
Books > Art, Fashion & Photography > Art & design > Industrial / commercial art & design > Individual designers
specifications: 
Alan Fletcher|Paperback|Phaidon Press Ltd|14/01/2004
Merchant Product Id: 
9780714843780
Book Description: 
A founder of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are over 100 of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate Fletcher's lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. Designed by Fletcher himself, Beware Wet Paint offers a vibrant description of an artist at work.

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