The Fundamentals of Typography

aw_product_id: 
33331284829
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9781/4742/9781474270366.jpg
merchant_category: 
Books
search_price: 
26.99
book_author_name: 
Gavin Ambrose
book_type: 
Paperback
publisher: 
Bloomsbury Publishing PLC
published_date: 
20/08/2020
isbn: 
9781474270366
Merchant Product Cat path: 
Books > Art, Fashion & Photography > Art & design > Industrial / commercial art & design > Typography & lettering
specifications: 
Gavin Ambrose|Paperback|Bloomsbury Publishing PLC|20/08/2020
Merchant Product Id: 
9781474270366
Book Description: 
Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.

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