Storytelling and Market Research

Submitted by Anonymous on Wed, 07/13/2022 - 01:29
aw_deep_link: 
https://www.awin1.com/pclick.php?p=33412094759&a=718345&m=3787
aw_product_id: 
33412094759
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9781/0320/9781032064857.jpg
merchant_category: 
Books
search_price: 
29.99
book_author_name: 
C. Frederic John
book_type: 
Paperback
publisher: 
Taylor & Francis Ltd
published_date: 
11/11/2021
isbn: 
9781032064857
Merchant Product Cat path: 
Books > Politics, Society & Education > Psychology > Psychological theory & schools of thought
specifications: 
C. Frederic John|Paperback|Taylor & Francis Ltd|11/11/2021
Merchant Product Id: 
9781032064857
Book Description: 
* The first book on storytelling aimed specifically at market researchers * Defines four types of story and provides clear guidance on revamping deliverables to appeal to the decision-making audience * Empowers market researchers to bring their analysis to life and their ideas to the management table * Includes examples from a range of art forms to illustrate the foundations of good storytelling
Custom Categories: 
Politics, Society & Education
Psychology
Psychological theory & schools of thought

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