Thinking Trademarks, Symbols and Logotypes

aw_product_id: 
33450958987
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9781/8647/9781864706666.jpg
merchant_category: 
Books
search_price: 
16.50
book_author_name: 
Ken Cato
book_type: 
Hardback
publisher: 
Images Publishing Group Pty Ltd
published_date: 
16/03/2017
isbn: 
9781864706666
Merchant Product Cat path: 
Books > Art, Fashion & Photography > Art & design > Industrial / commercial art & design > Graphic design
specifications: 
Ken Cato|Hardback|Images Publishing Group Pty Ltd|16/03/2017
Merchant Product Id: 
9781864706666
Book Description: 
This volume profiles 150 trademarks, symbols and logotypes from around the world giving examples in nine categories of origin. Showcased with detailed images and rich, photographic detail, this unique guide illustrates examples from marques based on alphabetical forms, human forms, cultural connections, natural resources, flora and fauna, known forms, built forms, abstract forms and word marks. Also available: Beyond the Symbol: Thoughts on a Broader Visual Language ISBN 9781864706673 One Hundred Thoughts About Corporate and Brand ISBN 9781864706659 Recognise Me ISBN 9781864706642

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