Becoming Human by Design

aw_product_id: 
34715732807
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9781/3501/9781350157705.jpg
merchant_category: 
Books
search_price: 
26.99
book_author_name: 
Tony Fry
book_type: 
Paperback
publisher: 
Bloomsbury Publishing PLC
published_date: 
16/01/2020
isbn: 
9781350157705
Merchant Product Cat path: 
Books > Art, Fashion & Photography > Art & design > Industrial / commercial art & design > Product design
specifications: 
Tony Fry|Paperback|Bloomsbury Publishing PLC|16/01/2020
Merchant Product Id: 
9781350157705
Book Description: 
The last in Tony Fry's celebrated trilogy of books continues his radical rethinking of design. Becoming Human by Design's provocative argument presents a revised reading of human 'evolution' centred on ontological design. Examining the relation of design to the nature of the human species - where the species came from, how it was created, what it became and its likely future - Fry asserts that current biological and social models of evolution are an insufficient explanation of how 'we humans' became what we are. Making a case for ontological design as an evolutionary agency, the book posits the relation between the formation of the world of human fabrication and the making of mankind itself as indivisible. It also functions as a provocation to rethink the fate of Homo sapiens, recognising that all species are finite and that the fate of humankind turns on a fundamental Darwinian principle - adapt or die. Fry considers the nature of adaptation, arguing that it will depend on an ability to think and design in new ways.

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