Analyzing Social Networks

Designed to walk beginners through core aspects of collecting, visualizing, analyzing, and interpreting social network data, this book will get you up-to-speed on the theory and skills you need to conduct social network analysis. Using simple language and equations, the authors provide expert, clear insight into every step of the research process—including basic maths principles—without making assumptions about what you know. With a particular focus on NetDraw and UCINET, the book introduces relevant software tools step-by-step in an easy to follow way.In addition to the fundamentals of network analysis and the research process, this Second Edition focuses on:Digital data and social networks like TwitterStatistical models to use in SNA, like QAP and ERGMThe structure and centrality of networksMethods for cohesive subgroups/community detectionSupported by new chapter exercises, a glossary, and a fully updated companion website, this text is the perfect student-friendly introduction to social network analysis.