Helvetica

Submitted by Anonymous on Tue, 12/24/2024 - 01:35

aw_deep_link:

https://www.awin1.com/pclick.php?p=39918474999&a=718345&m=3787

aw_product_id:

39918474999

merchant_image_url:

merchant_category:

Books

search_price:

18.00

book_author_name:

Lars Muller

book_type:

Paperback

publisher:

Lars Muller Publishers

published_date:

15/11/2002

isbn:

9783037780466

Merchant Product Cat path:

Books > Art, Fashion & Photography > Art & design > Industrial / commercial art & design > Typography & lettering

specifications:

Lars Muller|Paperback|Lars Muller Publishers|15/11/2002

Merchant Product Id:

9783037780466

Book Description:

Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.

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Art, Fashion & Photography