Palace Product Descriptions

aw_product_id: 
39731094797
merchant_image_url: 
merchant_category: 
Books
search_price: 
34.95
book_author_name: 
Palace Skateboards
book_type: 
Hardback
publisher: 
Phaidon Press Ltd
published_date: 
26/10/2022
isbn: 
9781838665845
Merchant Product Cat path: 
Books > Art, Fashion & Photography > Art & design > Industrial / commercial art & design > Individual designers
specifications: 
Palace Skateboards|Hardback|Phaidon Press Ltd|26/10/2022
Merchant Product Id: 
9781838665845
Book Description: 
98%EVERY GOOD DESCRIPTIONPALACE HAVE EVER DONEIN ONE ROWDY HARDBACK2% SOME RUBBISH ONES ALSOPhaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:TRENDSETTERDON'T THINK SO MATEYOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOPWITH YOUR EYES CLOSEDCOVERED IN GLUECollected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.

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