Passions Within Reasons

aw_product_id: 
36582000265
merchant_image_url: 
merchant_category: 
Books
search_price: 
22.00
book_author_name: 
Robert H. Frank
book_type: 
Paperback
publisher: 
WW Norton & Co
published_date: 
20/03/1991
isbn: 
9780393960228
Merchant Product Cat path: 
Books > Politics, Society & Education > Psychology > Psychological theory & schools of thought > Behavioural theory / Behaviourism
specifications: 
Robert H. Frank|Paperback|WW Norton & Co|20/03/1991
Merchant Product Id: 
9780393960228
Book Description: 
The idea rests on a simple paradox, namely, that in many situations the conscious pursuit of self-interest is incompatible with its attainment. We are all comfortable with the notion that someone who strives to be spontaneous can never succeed. So too, on brief reflection, will it become apparent that someone who always pursues self-interest is doomed to fail.

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