The Presidential Image

aw_product_id: 
37715313312
merchant_image_url: 
merchant_category: 
Books
search_price: 
24.99
book_author_name: 
Iwan Morgan
book_type: 
Paperback
publisher: 
Bloomsbury Publishing PLC
published_date: 
02/04/2020
isbn: 
9781838604745
Merchant Product Cat path: 
Books > Politics, Society & Education > Politics & government > Political structure & processes > Political leaders & leadership
specifications: 
Iwan Morgan|Paperback|Bloomsbury Publishing PLC|02/04/2020
Merchant Product Id: 
9781838604745
Book Description: 
Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.

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