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aw_product_id: 
30048535733
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9780/7148/9780714864730.jpg
merchant_category: 
Books
search_price: 
35.00
book_author_name: 
Michael Johnson
book_type: 
Hardback
publisher: 
Phaidon Press Ltd
published_date: 
03/09/2012
isbn: 
9780714864730
Merchant Product Cat path: 
Books > Art, Fashion & Photography > Art & design > Industrial / commercial art & design > Graphic design
specifications: 
Michael Johnson|Hardback|Phaidon Press Ltd|03/09/2012
Merchant Product Id: 
9780714864730
Book Description: 
A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.

Graphic Design by Ishmael Annobil /  Web Development by Ruzanna Hovasapyan