Thoughts on Design

aw_product_id: 
23302153753
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9780/8118/9780811875448.jpg
merchant_category: 
Books
search_price: 
12.99
book_author_name: 
Paul Rand
book_type: 
Paperback
publisher: 
Chronicle Books
published_date: 
01/09/2014
isbn: 
9780811875448
Merchant Product Cat path: 
Books > Art, Fashion & Photography > Art & design > Industrial / commercial art & design > Graphic design
specifications: 
Paul Rand|Paperback|Chronicle Books|01/09/2014
Merchant Product Id: 
9780811875448
Book Description: 
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970 and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

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