Typography Design and Application in Branding

aw_product_id: 
34526069717
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9789/8818/9789881876959.jpg
merchant_category: 
Books
search_price: 
60.00
book_author_name: 
Artpower International Publishing
book_type: 
Hardback
publisher: 
Artpower International
published_date: 
09/01/2023
isbn: 
9789881876959
Merchant Product Cat path: 
Books > Art, Fashion & Photography > Art & design > Industrial / commercial art & design > Typography & lettering
specifications: 
Artpower International Publishing|Hardback|Artpower International|09/01/2023
Merchant Product Id: 
9789881876959
Book Description: 
This book focuses on typography in branding and explains in detail the basic techniques of typography - stroke design and typeface graphic - in an easy-to-follow format. With more than 50 commercial examples, selected from the work of world-renowned designers, this book is suitable for those involved in brand design, as well as for those new to type design. From logo to slogan, to visual identity design, unlock the mystery of font design with Typography Design and Application in Branding.

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