Typography

aw_product_id: 
30333630713
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9780/5002/9780500290507.jpg
merchant_category: 
Books
search_price: 
22.50
book_author_name: 
Denise Gonzales Crisp
book_type: 
Paperback
publisher: 
Thames & Hudson Ltd
published_date: 
01/10/2012
isbn: 
9780500290507
Merchant Product Cat path: 
Books > Art, Fashion & Photography > Art & design > Industrial / commercial art & design > Typography & lettering
specifications: 
Denise Gonzales Crisp|Paperback|Thames & Hudson Ltd|01/10/2012
Merchant Product Id: 
9780500290507
Book Description: 
This book frames typography as a system of interrelated concerns as much as it summarizes the traditional 'craft' that is the usual content of books on typography. Rather than reiterate an already documented set of rules that yield formulaic appropriateness, it describes the constantly shifting terrain of typography and provides ways of thinking about typographic relationships that adapt to content, contexts, and audiences.

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