What Makes Business Rock

aw_product_id: 
27310908689
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9781/1180/9781118004760.jpg
merchant_category: 
Books
search_price: 
22.99
book_author_name: 
Bill Roedy
book_type: 
Hardback
publisher: 
John Wiley & Sons Inc
published_date: 
26/04/2011
isbn: 
9781118004760
Merchant Product Cat path: 
Books > Entertainment > Film, TV & radio > Television
specifications: 
Bill Roedy|Hardback|John Wiley & Sons Inc|26/04/2011
Merchant Product Id: 
9781118004760
Book Description: 
Global business lessons from Bill Roedy, the man who built the world's largest entertainment network What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro. * An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms * Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland * A business book masquerading as the memoir of one of the most important people in the music industry Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.

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