Who Owns The Future?

aw_product_id: 
3450199871
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9780/2419/9780241957219.jpg
merchant_category: 
Books
search_price: 
9.99
book_author_name: 
Jaron Lanier
book_type: 
Paperback
publisher: 
Penguin Books Ltd
published_date: 
04/03/2014
isbn: 
9780241957219
Merchant Product Cat path: 
Books > Politics, Society & Education > Society & culture > Social issues & processes > Social forecasting & future studies
specifications: 
Jaron Lanier|Paperback|Penguin Books Ltd|04/03/2014
Merchant Product Id: 
9780241957219
Book Description: 
As you read this, thousands of remote computers are refining secret models of who you are, using the information to make huge fortunes for a few people. Does the future have to be this way? How can we change it? In this visionary book Jaron Lanier imagines an alternative, where economic power is given back to creators. Drawing on sources ranging from ancient philosophy to the latest technology, he proposes a radical system that truly rewards endeavour - whether it's in the media or manufacturing - and ultimately preserves human dignity.

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