The Women of La Perla

La Perla is celebrated for its luxurious, sexy, and ultra elegant lingerie. The Italian brand was founded by Ada Masotti, an artisan skilled in the tradition of handcrafted Bolognese corsetry, in 1954 when she opened a small lingerie boutique in Bologna. The name La Perla (The Pearl) was inspired by a jeweler's case lined with red velvet in which Masotti's first lingerie creations were transported. Masotti combined her impeccable craftsmanship and understanding of women's body to fulfill their growing desire to possess undergarments that were just as beautiful (and functional) as the clothes they wore over them. The continuous dedication to artisanship, to fine quality, and to women's needs and desires has transformed this small Italian boutique into a world-renowned brand that now includes swimwear, fragrance, and accessories. Women of La Perla is a passionate exploration of La Perla's feminine universe through the celebration of the special women featured in the brand's most current advertising campaigns shot by the iconic photography duo Mert Alas and Marcus Piggot, lingerie catalogues, haute couture runway shows, and within the pages of American Vogue and Vogue Italia. This visually stunning book pays homage to the multiple styles of femininity that are interpreted by La Perla collections and personified by the gorgeous supermodels and celebrities that capture the quintessence of sensuality, elegance of "Italian style," and sharp, modern appeal of the Italian brand.