YouTubers

aw_product_id: 
29189251697
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9781/9124/9781912454228.jpg
merchant_category: 
Books
search_price: 
9.99
book_author_name: 
Chris Stokel-Walker
book_type: 
Paperback
publisher: 
Canbury Press
published_date: 
08/07/2021
isbn: 
9781912454228
Merchant Product Cat path: 
Books > Politics, Society & Education > Society & culture > Cultural studies > Popular culture
specifications: 
Chris Stokel-Walker|Paperback|Canbury Press|08/07/2021
Merchant Product Id: 
9781912454228
Book Description: 
'For anyone trying to understand the bonkers world of YouTube, this is essential reading.' - ESQUIRE 'Both absorbing and highly illuminating' - THE BOOKSELLER 'No one understands the intricacies of YouTube like Chris Stokel-Walker' - THE ATLANTIC Two billion people now watch YouTube, yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success? More than 100 insiders laid bare the reality of their lives for this, the first in-depth independent book on YouTube. It charts the platform's rise from single home video to global boom - while getting the facts on brand deals, burnout and authenticity. This is an ideal guide for anyone in universities, media or marketing who needs to understand YouTube professionally, and of course those who want to make it as a YouTuber.

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