The A-Z of Typography

aw_product_id: 
22796918107
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9781/9107/9781910787922.jpg
merchant_category: 
Books
search_price: 
18.00
book_author_name: 
Wilks Wyse
book_type: 
Hardback
publisher: 
Unicorn Publishing Group
published_date: 
31/10/2017
isbn: 
9781910787922
Merchant Product Cat path: 
Books > Art, Fashion & Photography > Art & design > Industrial / commercial art & design > Typography & lettering
specifications: 
Wilks Wyse|Hardback|Unicorn Publishing Group|31/10/2017
Merchant Product Id: 
9781910787922
Book Description: 
An A-Z of everything you ever wanted to know about typefaces, typography and the printed page. It opens with an A-Z of a range of significant fonts, chosen to represent the typographic spectrum. As well as looking at each font's historical context and design ethos, a pangram will showcase the entire alphabetic range of each font, as well as relaying a pithy message about the font's history, purpose or use. A chapter on Anatomy will deconstruct the letters of the English alphabet to reveal the anatomical structure of the letterforms, explaining terms such as bowl, crossbar, finial, ligature and spur. An examination of the typographer's toolkit explains how type can be manipulated and arranged on the page to create an arresting design. The final chapter examines the myriad signs, symbols and punctuation marks that litter the printed page, created to endow printed text with additional meaning and nuance.

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