The A-Z of Visual Ideas

aw_product_id: 
3450207219
merchant_image_url: 
https://cdn.waterstones.com/bookjackets/large/9781/8566/9781856697149.jpg
merchant_category: 
Books
search_price: 
19.95
book_author_name: 
John Ingledew
book_type: 
Paperback
publisher: 
Laurence King Publishing
published_date: 
10/10/2011
isbn: 
9781856697149
Merchant Product Cat path: 
Books > Art, Fashion & Photography > Art & design > Industrial / commercial art & design > Graphic design
specifications: 
John Ingledew|Paperback|Laurence King Publishing|10/10/2011
Merchant Product Id: 
9781856697149
Book Description: 
The A-Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader's creativity.Using a dynamic and easy-to-understand A-Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible 'tool kit' of inspiration. Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows design students and professionals how to solve any creative brief.

Graphic Design by Ishmael Annobil /  Web Development by Ruzanna Hovasapyan